SAY NO TO FOOD WASTE
Project Juice is helping to end food waste by using cosmetically imperfect produce in ALL of our juices. We are proud to say that approximately 50% of the produce in our organic, cold-pressed juices is ugly... and AWESOME.
Let's be clear: although ugly produce is misshapen, undersized or facing some other cosmetic challenge, the nutrition, quality and freshness is the same as other produce!
But, because of its imperfections, it is typically left to waste at the farm - with over 20 billion pounds of "ugly" produce discarded annually.
WHY UGLY PRODUCE MATTERS
Did you know, wasted food produces 14% of greenhouse gases in the US? That 25% of fresh water in the US is used to produce food that never gets eaten? The price of fresh food in today's markets are being driven up due to demand, yet our food waste epidemic constrains supply!
Because ugly produce is misshapen or the wrong size - despite boasting perfect nutritional profiles - grocery stores are willing to sell it. And because there is no demand for it, ugly produce is left to waste at the farm contributing to a food waste epidemic with massive negative environmental, social and economic impact.
OF FOOD NEVER LEAVES THE FARM DUE TO COSMETIC IMPERFECTIONS
It is time for us to cut down on this waste and recognize that beauty is only skin deep!
Here at Project Juice, we go above and beyond to source this produce and help eliminate food waste, with all of our organic juices proudly pressed from 50% ugly produce.
"Ugly produce" DOES NOT MEAN old or damaged! At Project Juice, we do not use inferior, bruised, damaged or old produce - ugly or not. All of our produce is USDA organic certified and delivers the same nutrition, quality and freshness as all other organic produce.
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